Marketing Tips For Waterfront Property
Are you looking for new ideas for
marketing you lakefront and major waterfront real estate listings? Often
times we get into ruts in marketing property, we simply put listings on a local
MLS and hope that they get seen. Sure most MLS offices push their listings
to many major sites like
Yahoo.com and Realtor.org
- but is that really getting your waterfront listing seen by the targeted audience that
you're trying to attract? The question you need to ask yourself is...
WHO is specifically LOOKING for waterfront property to meet their specific wants
or needs?
......................................................................................................................................................................................................
Tip #1 thru #100
- Actually take a few minutes and THINK about who
your targeted audience is!
We are all part of communities, not just by
geographical boundaries, but also by specific
interest we have. What "community" will your
waterfront property serve?
The Aviation Community
- The most overlooked
community when it comes to marketing!
One of the groups I often think get
overlooked the most in real estate marketing campaigns is the hundreds of
thousands of pilots around our country. Pilots tend to have a higher per
capita income, and normally have reached some level of success in their lives
and careers. Yet most real estate agents never consider marketing directly
to this group of potential buyers. WHY? The scary truth is that many
real estate "professionals" never consider marketing even airport hangars to the
aviation community, they simply put the hangar they are listing in their MLS and
wait for the phone to ring! Many pilots have floatplanes, seaplanes or
amphibious aircraft (both land and water) ... are you getting any ideas yet?
Why not market your waterfront listings to pilots that are looking for lakefront
homes or other waterfront properties for their floatplane? Pilots often
purchase properties in multiple states, as it's easy for them to travel between
their homes.
If your interested in marketing your waterfront
properties to the aviation community on the
internet, I would suggest
AviationAcres.com. Aviation Acres is a real
estate database for aviation and major waterfront
properties, not a classified ad site. The site
has a very professional look, and your listings are
in a searchable database, making them easier for
potential buyers to find. Once you create an
account, you're allowed to add multiple listings for
the same price.
There are many publications in which you could
advertise in such as Pilot
Magazine, Flying
Magazine . My personal experience in running ads in publications has not
been so grand. You can expect to pay upwards of
$2000 to get a rather small ad in a typical
publication. Unless the publication has a very
defined niche that matches your listing, I would
stay away.
Now you may not have only found a new client for
your waterfront listing, but who knows, maybe you're
able to get a referral when they look for the next
property! Go to your
local airshows and meet some pilots, or research organizations like
AOPA
(Airplane Owners and Pilots Association) for additional ideas.
The
Fishing Community -
Fishing is truly one of our nations favorite past
times, and one very large "community" of potential
buyers. Understanding this, become the expert
on the types of fishing available for the body of
water your listing is on. Even if you hate to
fish, take the time to learn about your lake or open
water. Do people bass fish, fly fish or deep
water fish on this body of water? What types
of fish would you expect to catch... average
size... what types of bait? So now you're
asking yourself... how the &^%@ does this help me
market my lakefront listing. Well here's how.
Ad #1
Nice waterfront home for sale Blaa Blaa Blaa on
large lake with good fishing.
Ad # 2
Nice waterfront home for sale Blaa Blaa Blaa on
Whatever Lake. Bring your best fly rod, as Lake
Whatever holds the state record for rainbow trout.
The caddis hatch is always on!
These examples are just a poor attempt to show you
the difference. The the point is if you take
the time to learn more about your "product" your
ability to sell that product is always easier. And
knowing your product also helps you decide where to
spend your advertising dollars. Maybe more
important than that... you may have picked up a new
Buyer moving to your area off this ad because they
think you may understand the fishing, have something
in common, and be the agent they want to work for,
even if they can't afford this high priced
waterfront listing your advertising!
Here are some other "communities" you may wish to
consider... some may not apply, but start
considering your options.
Websites
for Marketing Waterfront Properties...
-
AviationAcres.com - Market your waterfront
properties to the aviation community. Many
pilots have floatplanes or amphibious (land and
water) planes, and pilots tend to have the
incomes that can afford waterfront property.
-
Lakehouse.com - Works with lakefront homes
-
Lakefrog.com - Currently in Beta test
according to the site.
|
